Our Farm
Our saffron is grown on our farm in the Herat region of Afghanistan. It's farmed sustainably and ethically. Due to the unique climate conditions of the location, our Saffron threads are of the highest quality. It's purer than any saffron found on the standard supermarket shelves.
ABOUT
We're a company that cares
We care about the way our saffron is sourced. We care about our customers. We provide you with the finest quality saffron. We care about the environment and sustainable practices. And, we care about our employees. We consider them part of our family. We support sustainable rural development in Afghanistan and provide countless jobs to Afghan women who harvest and process the saffron. We donate portion of our profit to nonprofits organisations and foodbank focused on providing free meals to those in need. We're proudly locally owned, located in Sydney Australia.
Our Mission
We're using saffron as a force for good. Our mission is to bring together a global community through a love of good food. By supporting Sufi Spice, you will be helping change the lives of hundreds of Afghani women impacted by extreme poverty. Be the change in the world. One saffron flower at a time.
Our Vision
To stop farmers growing opium and start growing Saffron. Together we can help create a drug-free world. Imagine if we could replace every single Poppy flower with Saffron.
Our impact so far
6500 people have been positively impacted by Sourced with Care so far
At Sufi we empower women by providing jobs with fair wages. The women harvest and process the spices. We donate portion of our profits to organisations to eliminate violence against women in Afghanistan and to the Australian Cancer Council. By partnering with Afghan farmers, we hope we can accelerate our vision to stop farmers growing opium and start growing Saffron. Together we can help create a drug-free world. Imagine if we could replace every single Poppy flower with Saffron.
About Samira | Our Founder
Founder and Director of Sufi Spice.
My a-ha moment happened one hot day in Sydney when I realised Aussies were missing out on the real saffron. Not the powdery stuff sold in supermarkets. The real, pure, saffron threads with bright colour, tasty flavours and a distinct aroma. I'd grown up on Saffron farms and took high-quality saffron for granted. It was time to spread the word.
I've lived in Australia over 13 years and I like to call it home. I'm a family businesswomen with a loving husband and three wonderful children. Like most Australian families, we take our peaceful and happy life for granted.
Sadly, this wasn't always the case. In my past life, back in Afghanistan, I worked as a teacher. People lost livelihoods and loved ones during the war. It was during this time that my heart was pulled and my passion to give back was cemented. I witnessed many women struggling to raise their families as they'd lost their husbands during the fighting.
My family owns a Saffron farm. This was the answer. We employed women, providing fair wages and teaching them new skills. We supplied high-quality saffron to retailers across Australia and the USA.
I'm proud to be one of those Australian providers - we sell you the best saffron - and give back to the causes we believe in.
Thank you for supporting us.